We Unearth Stories
Connected to Land, Water & Sustenance.
WOODSIDE was born out of a year's worth of intense conversations–the kind that happen when you're knee-deep in a river, scouting with cowboys, or on a ranch dodging territorial bison. We're a band of friends and former colleagues who pooled our diverse talents, resources, complementary skill sets and connections around a more razor-sharp focus. One company.
We’re here to help brands discover untapped stories, give voice and expression to new faces, new ideas and new businesses that seek to improve our relationship with land, water and food.
At our core, we're food-obsessed hunters, anglers and conservationists, but our passions stretch well beyond those arenas. We’ve told the stories of landowners, investors, farmers, ranchers, chefs and wild creatures that have etched themselves into who we are.
As individuals, we’ve been around for a while, but together we still have something to prove.
Best story wins.
Ben O’Brien
FOUNDER
Ben has enjoyed a 15-year career in the hunting industry leading marketing efforts for brands like YETI and Duck Camp. He’s also been executive editor of Petersen’s Hunting Magazine as well as editorial director at MeatEater. Ben has built and managed teams while developing successful strategies in conservation, editorial, brand marketing, and community marketing. Working in both marketing and content for impactful brands gives Ben a unique insight into the intersection of the two. He served a successful six- year tenure on the North American Board of Backcountry Hunters and Anglers. Through all of his work in the industry Ben has found one thing to be true: Best Story Wins.
Bill Roden
HEAD OF CREATIVE & STRATEGY
Bill brings 29 years of experience working at advertising agencies and in client-side leadership positions at global brands. His creative and strategic background includes award-winning global advertising campaigns for Fortune 100 companies, Super Bowl commercials, Hollywood and editorial IP development, and feature-length documentaries on Network Television. Bill’s areas of expertise are the consumptive and non- consumptive outdoor worlds, rural American audiences, automotive/off- road, CPG food and beverage, consumer electronics and men’s premium luxury categories.
Casey Mitchell
HEAD OF BUSINESS DEVELOPMENT
Originally hailing from the Pacific Northwest, Casey moved to Montana in 2017 to pursue a life and career in the outdoors. He brings his creativity and acumen to WOODSIDE to drive better planning and execution of strategies in management, sales, programming, business development, and marketing. Casey's recent experience leading monetization strategy at MeatEater allows him to pull insights from a wide range of former projects.